At 24th and Camelback, the Lawn Came First

This fall, the first big project at Biltmore Fashion Park was a lawn.

RED Development finished renovating the Center Lawn before most of this season's new tenants opened. The work widened the walkways, replaced the turf, added greenery and made more room for events. The places that arrived after it fit the space in an obvious way. A performance-apparel brand, a coffee and matcha café, a Sunday-morning fitness series and an evening tree lighting are all built for time spent outdoors in the morning or the evening. Across Camelback Road, a longtime brunch café is getting ready to move into the same block. This fall around the Residences at 2211, the new arrivals bring people outside at hours when the corner used to be quiet.

What the Renovation Actually Changed

Greater Phoenix In Business Magazine reported on October 15 that the landscape work on the Center Lawn is complete. The stated goal goes beyond looks. According to the magazine, the changes give visitors a stronger sense of arrival and increase the property's capacity to host year-round event programming by tenants and community partners.

Mike Ebert, managing partner of RED Development, put it plainly in the same article:

"The recent investment into the outdoor gathering areas reflects our commitment to refining the visitor experience across the property."

The old turf found a second use. About 4,000 square feet of it went to Vista College Prep's Hadley Campus, where it replaced a play area worn down by daily student use. That is roughly the floor area of the largest new store on the property, which gives a sense of how much ground the lawn work covered.

The First Bookings Ran on Morning and Evening Hours

The lawn's first programming shows what it was built for. In October, Sweat & Reset ran every Sunday at 9 a.m. It was an outdoor fitness series presented with [solidcore], lululemon and Life Time, with a different studio leading each 60-minute class.

On October 22, from 5:30 to 7:30 p.m., the center held Paint & Sip: The Fashion Edit. A professional artist led guests through sketching and painting two fall looks, modeled live in apparel from retailers on site. Pomo Pizzeria served wine and light bites, Too Sweet Cakes provided desserts, and Madison Reed and Citrine offered hair and makeup touch-ups.

One event was a 9 a.m. class and the other a 5:30 p.m. evening. Neither sits in the midday window a shopping center usually plans around, and the tenant news that followed points the same way.

The New Tenants Fit Those Hours

Vuori opened on October 16 in a 3,952-square-foot space next to Citrine. The California brand sells premium performance apparel, the kind of clothing people wear to a Sunday class on the lawn.

La La Land Kind Cafe, the Dallas-founded coffee concept, was reported in mid-October as on track to open in late October near True Food Kitchen. The 1,261-square-foot café focuses on signature coffee and matcha drinks. If it hasn't opened by the time you walk over, Biltmore Fashion Park's directory links to the café's own channels for updates.

PAIGE, the denim, leather and lifestyle label co-founded by creative director Paige Adams-Geller, has signed for 2,052 square feet near Alo and plans to open in spring 2027.

Some spaces have also closed. Seasons 52 at Biltmore Fashion Park shut at the end of May 2026, according to PHOENIX magazine's openings and closings roundup. The established restaurants are still running seasonal programs. The Capital Grille's Wagyu & Wine runs through November 15, and Pomo lists a Monday wine offer with free pizza.

Across Camelback, a Brunch Café Moves Onto the Block

The biggest change for anyone living near 2211 E. Camelback may be the one happening across the street. Phoenix New Times reported in June that Fà-me Cafe is leaving the uptown corner of Central and Highland avenues, where Ivan and Maria O'Farrill opened it as an all-day restaurant in 2014. Its new home is the former Scramble space at 2375 E. Camelback Road, #115, near 24th Street. New Times described the move as happening "this fall" and gave no firm opening day. The café's website is the place to watch for the changeover.

The new space is larger, and New Times reported that the extra room lets the café bring back things it had dropped and add more.

• Housemade pastries return. Ideas named include butter and chocolate croissants, conchas, churros and garibaldis, plus banana-walnut bread.
• Lunch grows. More salads and soups are planned.
• The market gets bigger. Grab-and-go items expand to include food, beer and wine.
• Service stays familiar. Breakfast, lunch and brunch remain counter-service.
• Room to sit. About 86 seats inside and about 40 on the patio, with a covered parking garage next door.
• Dinner comes later. Dinner with tableside service is planned for 2027, with aguachile, tacos on house-nixtamalized corn tortillas, steak frites and burgers.

The café's plan follows the same order as the changes at Biltmore Fashion Park. Fà-me starts with mornings and midday and keeps dinner for a second phase. Its pastries and grab-and-go market are built for a short walk from home, and the same kind of short visit is what the lawn renovation was meant to support.

November 18 Puts the Evening on the Calendar

The next date on the corner is an evening one. On Wednesday, November 18, from 6 to 8 p.m., the Arizona Wishmakers Council hosts Trees of Joy, its first-ever tree lighting at Biltmore Fashion Park. The event will unveil and light holiday trees inspired by wish kids. RED Development's event page lists bites from Fox Restaurant Concepts, Mrs. Claus' custom cookies, photos with Santa and hot cocoa as part of the ticket. It is ticketed, and the early-bird price has already ended, so registration goes through the link on that page. The page calls it the start of "Make a Wish's new holiday tradition," which suggests the property hopes to bring it back in future years.

The Corner's Calendar, From Now to Spring

Here is where each change stood as of late October:

A short walk west, the Shops at Town & Country at 2131 E. Camelback Road keeps its regular weekly schedule. Barnes & Noble holds Saturday Storytime at 11:30 a.m., and The Macintosh serves weekend brunch on Saturdays and Sundays from 9:30 a.m. to 3 p.m. With Fà-me's counter on one side of Camelback and a new coffee bar due on the other, weekend mornings around 24th Street will have more places to start than they did in the summer.

For a wider look at the area, our Biltmore neighborhood page covers the blocks around these centers, and Inside Arcadia Proper follows everyday life farther east along Camelback.

Our agents follow changes like these on the Camelback corridor closely, from new tenants at Biltmore Fashion Park to what might fill the next vacant space nearby. If you live near 24th and Camelback and want a clear sense of how this stretch is changing, the team at RETSY is glad to talk it through. Contact Us.