About Connie Colla

A long-time resident of Scottsdale, Connie Colla is one of the most trusted and accomplished real estate professionals in the Scottsdale and Greater Phoenix Area. With nearly $200 million in residential sales and a consistent Top 1% ranking statewide, her career has been defined by results, preparation, and leadership.

Connie has broken pricing records in the 85259 zip code, including the highest-priced sale under one acre at $4.3 million, and is frequently invited to host market lectures and strategy sessions on the state of the local real estate market. Her guidance is grounded in real data, real experience, and decades of navigating changing market cycles.

She has been recognized by PropertySpark as a Top 15 Arizona Real Estate Agent on Social Media, selected for America’s Top 100 Real Estate Agents, and awarded by HomeLight for selling 19% more Scottsdale homes than the average agent. Her approach blends strategic marketing with disciplined execution.

As founder and leader of The Connie Colla Group, and Branch Manager of the RETSY North Scottsdale office, Connie has built a highly skilled team anchored by one guiding belief: Who You Work With Matters. That philosophy drives everything from pricing strategy to negotiation, marketing reach, and client care.

The result is a powerful brand delivering more than 500,000 impressions across social media, newsletters, buyer databases, direct mail, and broadcast platforms—ensuring every listing benefits from maximum exposure and focused buyer attention.

Beyond sales, Connie is deeply committed to the Scottsdale community, supporting and hosting fundraising events for organizations that serve families, children, and adults with special needs. That same sense of responsibility and care carries into every client relationship.

Most importantly, Connie and her team deliver when it matters—from record-setting sales to transforming previously unsold listings into standout results, including a recent sale $130,000 above a prior failed listing. The goal is always the same: protect value, create confidence, and help clients move forward successfully.